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Showing posts from June, 2022

Similarities and Differences between product design and UX design

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  There are numerous reasons why design roles differ. The digital design industry is growing at a faster rate than the rest of the world. Numerous functions are now available to address a variety of issues associated with distinct business requirements. The distinction between product design and user experience design also comes to mind. When it comes to running a business in the modern world, the look of the business is very important. As a result, both product and UX (user experience) design are critical components of a business's marketing strategy. Even though both kinds of design require similar technical skills and serve similar purposes, there are some important differences between them that make them unique. Similarities between UX Design and Product Design There are several reasons for the misunderstanding of these terms. Both product design and UX Design are based on design thinking, so they both need the same skills when it comes to making things. Design thinking seeks

Fastest-growing areas for Internet of Things applications

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  The Internet of Things (IoT) is a futuristic technology that is already becoming a reality. Mobile apps will serve as a point of connection for a large number of IoT devices. In a nutshell, the Internet of Things refers to physical devices (or groups of devices) that are equipped with sensors, software, and other technologies, as well as the ability to communicate and exchange data with other devices and systems via the Internet or other networks (like Wi-Fi or Bluetooth). The Internet of Things (IoT) has a significant impact not only on individuals but also on businesses and society as a whole. There are some statistics that show that the impact will only get bigger in the future, and just a quick look at them.  Statista estimates that the number of connected Internet of Things devices will increase from 13.8 billion units in 2021 to 30.9 billion units in 2025. This indicates that there will be an increase in demand for IoT apps and devices, as well as an increase in the number of

How to write an effective ad copy for a PPC campaign?

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  PPC stands for pay-per-click advertising, which allows advertisers to bid on keywords that match their ad copy. Creating an efficient pay-per-click (PPC) campaign is one of the most popular forms of digital marketing today. It enables simple entry, quick returns, and consistent results. To run an effective campaign, you need to understand how search engines work and what makes them tick. You also need to know how to use keywords effectively.  The key to a successful PPC campaign is planning and understanding the goals. However, they may not come even if "you build it." As a result, you must develop your campaign and tweak it as necessary to ensure that the images and marketing copy entice your target audience to act. Here are a few pointers on how to write effective PPC campaign copy. 1. Keep it short and simple Often, there will be minimal space for your advertisement copy. People will pay attention to headlines that are short and simple. Make them descriptive, but simple